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Some brands, like Bilt and Alexis Bittar, are producing scripted social media series that are also marketing campaigns whose focus is brand engagement (Patrick Coffee/Wall Street Journal)
Patrick Coffee / Wall Street Journal:
Some brands, like Bilt and Alexis Bittar, are producing scripted social media series that are also marketing campaigns whose focus is brand engagement — Bilt’s new scripted series ‘Roomies’ has attracted attention on social media but hasn’t directly promoted the brand—at least not yet