Social Media Professionals Are Spending More on AI, But Trust in the Output Is Slipping, Report Finds
AI use among social media professionals has become near-universal, but a new report from Metricool shows the technology’s growth is now outpacing confidence in what it produces. According to the company’s 2026 “State of AI in Social Media” report, based on responses from more than 700 social media professionals, 95% now use AI tools in their work, and 75% use them daily. At the same time, the share of professionals who say AI-generated content performs worse than human-made content has nearly tripled, from 5% in 2025 to 14% in 2026.
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