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Snap and Reddit Offer Advertisers Incentives As TikTok Uncertainty Swirls

The Information · Catherine Perloff · last updated

Reddit and Snap, taking advantage of uncertainty about TikTok’s future, are offering discounts to advertisers who spend more on their apps. Snap for instance is offering 20% back in free ad spend to advertisers, three media buyers said, for brands that spend more than $100,000, two added.

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