Sky Sports and TNT Sports are significantly increasing their tennis coverage, seeking to capitalize on female viewers, who make up 50%+ of tennis audiences (Matt Hughes/The Guardian)
Matt Hughes / The Guardian:
Sky Sports and TNT Sports are significantly increasing their tennis coverage, seeking to capitalize on female viewers, who make up 50%+ of tennis audiences — Sky Sports’ overall audience is 31% female but that leaps to 58% with tennis: ‘No sport comes close,’ says one executive