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Sky Sports and TNT Sports are significantly increasing their tennis coverage, seeking to capitalize on female viewers, who make up 50%+ of tennis audiences (Matt Hughes/The Guardian)

Mediagazer · last updated

Matt Hughes / The Guardian:
Sky Sports and TNT Sports are significantly increasing their tennis coverage, seeking to capitalize on female viewers, who make up 50%+ of tennis audiences  —  Sky Sports’ overall audience is 31% female but that leaps to 58% with tennis: ‘No sport comes close,’ says one executive