Shopify joined Substack in October, the latest and the biggest company to do so and a sign that brands take Substack seriously as a marketing channel (Allison Smith/Modern Retail)
Allison Smith / Modern Retail:
Shopify joined Substack in October, the latest and the biggest company to do so and a sign that brands take Substack seriously as a marketing channel — American Eagle. Rare Beauty. The RealReal. These are some of the biggest brands that have, within the past year, launched their own Substack newsletters.