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Shopify joined Substack in October, the latest and the biggest company to do so and a sign that brands take Substack seriously as a marketing channel (Allison Smith/Modern Retail)

Mediagazer · last updated

Allison Smith / Modern Retail:
Shopify joined Substack in October, the latest and the biggest company to do so and a sign that brands take Substack seriously as a marketing channel  —  American Eagle.  Rare Beauty.  The RealReal.  These are some of the biggest brands that have, within the past year, launched their own Substack newsletters.