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Sheet show: MyPillow pitchman Mike Lindell’s Trumpified ‘news venture’

Media | The Guardian · Adam Gabbatt · last updated

Longstanding Trump ally’s LindellTV aims to expose election fraud – and sell branded ‘dream sheets’

Millions of votes were stolen in the presidential election – only in the 2020 one, the 2024 one was fine. Freedom is under attack! DEI judges are going after Americans! President Trump is keeping his promises. Freedom is making a comeback! Bed sheets, any size, any color, are available for $25 a set if you use the promo code L77, offer is for a limited time only.

Welcome to LindellTV, a strange mashup of a rightwing conspiracy theory news channel and bedroom-focused shopping platform.

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Related Knowledge Center: Information integrity

State of Play

In an increasingly fractured media landscape, truth has been a casualty in the public discussion. Coverage has been warped by the business needs of struggling news organizations, and a significant segment of the public relies on bad-faith outlets that are little more than propagandists. While fact-checking has become routine, some organizations are exploring other ways to combat the trends. And misinformation spewed by AI-driven chatbots has become more of a feature than simply a bug. 

Fact-checking and its detractors


More informationabout Information integrity