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She wrote the book on Caitlin Clark: Christine Brennan on the WNBA’s missed opportunity

Poynter · Tom Jones · last updated

In April 2024, two things were seemingly true about the WNBA.

One was that it was given a glorious gift with Caitlin Clark, the most famous and popular college women’s basketball player of all time, joining the league.

And two, it was completely unprepared for that gift.

You could make the argument that no athlete has ever moved the needle of a sport quite like Clark has with women’s basketball. The only other athlete even in that conversation is Tiger Woods. Yet, the WNBA, pretty much from the start, has had difficulty taking full advantage of Clark — a case laid out well in the latest book by USA Today columnist Christine Brennan titled, “On Her Game — Caitlin Clark and the Revolution in Women’s Sports.”

 

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