SEO is being supplanted by generative-engine optimization, or GEO, which focuses on AI chatbots and does not benefit from longstanding SEO tricks (John Herrman/New York Magazine)
John Herrman / New York Magazine:
SEO is being supplanted by generative-engine optimization, or GEO, which focuses on AI chatbots and does not benefit from longstanding SEO tricks — Search-engine optimization now feels dated. Generative-engine optimization is all about trying to trick AI chatbots.