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SEO is being supplanted by generative-engine optimization, or GEO, which focuses on AI chatbots and does not benefit from longstanding SEO tricks (John Herrman/New York Magazine)

Mediagazer · last updated

John Herrman / New York Magazine:
SEO is being supplanted by generative-engine optimization, or GEO, which focuses on AI chatbots and does not benefit from longstanding SEO tricks  —  Search-engine optimization now feels dated.  Generative-engine optimization is all about trying to trick AI chatbots.