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Sensor Tower: video streaming app downloads grew 39% YoY in 2025, with revenue up 18%; microdrama downloads grew 100%+ and traditional streaming apps fell 4%+ (Katie Kilkenny/The Hollywood Reporter)

Mediagazer · last updated

Katie Kilkenny / The Hollywood Reporter:
Sensor Tower: video streaming app downloads grew 39% YoY in 2025, with revenue up 18%; microdrama downloads grew 100%+ and traditional streaming apps fell 4%+  —  Despite their global success in adoption and monetization, however, apps that specialize in vertical video were less successful when it came to engagement.

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