Samba, which collects usage data from smart TVs in the US, estimates 13% of Netflix households in Q1 watched at least a minute of a podcast on Netflix (Ashley Carman/Bloomberg)
Ashley Carman / Bloomberg:
Samba, which collects usage data from smart TVs in the US, estimates 13% of Netflix households in Q1 watched at least a minute of a podcast on Netflix — New data suggests 13% of Netflix households have watched a podcast on the streaming service — Hey, everyone. Welcome back to Soundbite.