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Samba, which collects usage data from smart TVs in the US, estimates 13% of Netflix households in Q1 watched at least a minute of a podcast on Netflix (Ashley Carman/Bloomberg)

Mediagazer · last updated

Ashley Carman / Bloomberg:
Samba, which collects usage data from smart TVs in the US, estimates 13% of Netflix households in Q1 watched at least a minute of a podcast on Netflix  —  New data suggests 13% of Netflix households have watched a podcast on the streaming service  —  Hey, everyone.  Welcome back to Soundbite.