Salesforce To Acquire Engagement Firm Braze For $5.66 Billion

MediaPost.com: MediaDailyNews · last updated October 20, 2026 – 6:47 PM

Salesforce is acquiring Braze, a customer-engagement platform, for $5.66 billion including debt, The Wall Street Journal Reports. Braze helps brands build deeper relationships with their customers and create more personalized experiences across channels. Braze shareholders will receive $47.50 per share of common stock owned, a roughly 58% premium over the firm’s closing price on Monday—$30.04.

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