From royal hatters to top tailors: James Bond lawyers line up trademark fight team

Media | The Guardian · Mark Sweney · last updated August 17, 2025 – 4:15 AM

How the company that controls 007 merchandising is taking on the Austrian challenging for ownership

King Charles’s personal shirtmaker. The world’s oldest hatters, who designed fitments for Queen Elizabeth II’s coronation crown and boast fans including Winston Churchill. A luxury sports brand with a “spy-ready” ski-suit.

Has James Bond assembled a crack team that can successfully take on his latest adversary?

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