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Roku Launches Ad Platform Built On Machine Learning

MediaPost.com: MediaDailyNews · last updated

Streaming TV brand Roku has debuted an advertising platform that uses machine learning to help brands target consumer actions, The Desk reports. The new offering, called Roku Outcomes, moves beyond audience impressions to allow advertisers to build campaigns around app installations, subscriptions, free trials and other types of conversions. Roku Outcomes features two new products: “Amplify,” for reaching new households, and “Actions,” for gearing campaigns toward specific consumer activities at a specified target cost per acquisition.

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