Rise in ‘alert fatigue’ risks phone users disabling news notifications, study finds
Publishers could see audiences uninstall apps, as some users receive up to 50 alerts a day, analysis shows
It has become a feature of modern life – millions of phones simultaneously buzz or sound the alarm as users are notified of breaking news deemed too important to miss.
Now evidence is mounting that the prevalence of news alerts is giving rise to “alert fatigue”, with some mobile phone users peppered with as many as 50 notifications a day.
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