Reddit Is Winning the AI Game
In the past few years, Reddit’s place in the media industry has undergone a dramatic shift. Once regarded primarily as an unruly forum for toxic discourse, it is now a consequential player in the evolving relationship between tech platforms and media companies.
That’s partly because Reddit has offered itself up as a vital supplier of data for AI companies. In February 2024, the same day it filed for an IPO, the company announced a content-licensing deal with Google for sixty million dollars a year. The agreement gave Google access to real-time content from Reddit’s vast user-authored forums. A few months later, Reddit struck a similar partnership with OpenAI that is estimated to be worth around seventy million a year.
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