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Reddit Daily Users Flat, Advertisers Urged To Take Closer Look

MediaPost.com: MediaDailyNews · last updated

Reddit’s stock has fallen after release of its Q3 earnings, mostly due to declining referral traffic, Marketing Dive says in an analysis. The explosive growth — partly driven by the firm’s advertising capabilities — is slowing down, and daily traffic is flat quarter-over-quarter. However, overall revenue grew by 53% YoY to $895 million. Marketers should take a closer look as Reddit gains a stronger presence in the online advertising space, Marketing Dive contends.