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Queensland urged to use TikTok and ‘trusted influencers’ to combat misinformation during natural disasters

Media | The Guardian · Ben Smee Queensland state correspondent · last updated

A reliance on politicians and lack of government content on TikTok during recent cyclones allowed misinformation to flourish, academic says

Queensland authorities should consider using influencers – and fewer politicians – to better communicate with residents during natural disasters, says a study that found there was a “critical need” to modernise emergency messaging to counter misinformation on social media.

Disaster briefings have become a rite of passage for political leaders in Queensland, and are often viewed as a key test of leadership.

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