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Quartz website mainly produced by one AI-assisted reporter writing 50+ stories per day

Press Gazette · Rob Waugh · last updated

Digital marketing expert Cris Tolomia appears to be making heavy use of AI.

Respected business title Quartz is using a single, hugely prolific journalist heavily aided by AI to produce nearly all its daily website reporting. 

It appears to be part of a strategy favouring newsletter output over website journalism.

Canadian software company Redbrick bought Quartz in 2025 and planned to integrate the brand into newsletter monetisation platform Paved. At the time Quartz claimed more than one million newsletter subscribers.

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