Quartz website mainly produced by one AI-assisted reporter writing 50+ stories per day
Digital marketing expert Cris Tolomia appears to be making heavy use of AI.
Respected business title Quartz is using a single, hugely prolific journalist heavily aided by AI to produce nearly all its daily website reporting.
It appears to be part of a strategy favouring newsletter output over website journalism.
Canadian software company Redbrick bought Quartz in 2025 and planned to integrate the brand into newsletter monetisation platform Paved. At the time Quartz claimed more than one million newsletter subscribers.
Related Knowledge Center: Artificial intelligence
On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.
State of the business model | Copyright and intellectual property
Related Knowledge Center: Inside the newsroom
As newsrooms struggle with rickety business models and precarious finances — as well as new technologies — they are deploying an array of editorial responses.
The Times and its critics | Washington Post mortem