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Q&A with Fox podcast exec Chris Balfe on podcasts being synonymous with video and how clipping is shifting ad dollars from creators to short-form platforms (Peter Kafka/Business Insider)

Mediagazer · last updated

Peter Kafka / Business Insider:
Q&A with Fox podcast exec Chris Balfe on podcasts being synonymous with video and how clipping is shifting ad dollars from creators to short-form platforms  —  “Podcasting” is a term that’s so old it refers to a device you can’t even buy anymore.  —  But it’s outdated for another reason …