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Publishers that have been wary of Reddit are launching new accounts and reviving old ones, as the platform offers new features such as tools to track engagement (Klaudia Jaźwińska/Columbia Journalism ...)

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Klaudia Ja�wi�ska / Columbia Journalism Review:
Publishers that have been wary of Reddit are launching new accounts and reviving old ones, as the platform offers new features such as tools to track engagement  —  Since the site struck licensing deals with Google and OpenAI, its traffic—and its importance to legacy media outlets—has surged.