Publishers that have been wary of Reddit are launching new accounts and reviving old ones, as the platform offers new features such as tools to track engagement (Klaudia Jaźwińska/Columbia Journalism ...)
Klaudia Ja�wi�ska / Columbia Journalism Review:
Publishers that have been wary of Reddit are launching new accounts and reviving old ones, as the platform offers new features such as tools to track engagement — Since the site struck licensing deals with Google and OpenAI, its traffic—and its importance to legacy media outlets—has surged.