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Publicis CEO Arthur Sadoun says the company is among the few in the sector to crack the use of generative AI, and pledges another €1B for AI and data operations (Daniel Thomas/Financial Times)

Mediagazer · last updated

Daniel Thomas / Financial Times:
Publicis CEO Arthur Sadoun says the company is among the few in the sector to crack the use of generative AI, and pledges another €1B for AI and data operations  —  Chief executive says French ad group is among sector’s few companies to have figured out how to scale the technology

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