Publicis agrees to acquire LiveRamp, which allows companies to share and build new data sets and models that can power agentic frameworks, for $2.2B in cash (Alison Weissbrot/Adweek)
Alison Weissbrot / Adweek:
Publicis agrees to acquire LiveRamp, which allows companies to share and build new data sets and models that can power agentic frameworks, for $2.2B in cash — Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion all-cash deal, the French holding company said Sunday.