The PSAi
AI has already begun to transform the environment for news and information. Several months ago, CJR embarked on a project with TBWA\Chiat\Day, the ad agency, to use AI as a tool to spot AI visuals as fakes—and to highlight the role everyone plays in making them go viral. Since 1961, CJR has advocated for best practices in the journalism community, and we believe in strong standards for verification, transparency, and media literacy. With this campaign, we are also recognizing that if the press once had a singular power to document and publish news, versions of that work are now also visible across the vast expanse of the internet—populated by disinformation agents, synthetic-media hobbyists, and all of us who share what we see when we scroll. At stake is trust in substantiated information and the health of democracy. It is our hope that people will feel empowered by this campaign to recognize their individual roles as newsmakers, and to promote a future based on truth.
The result is the PSAi, which you can check out in full here. We encourage you to watch the video and read our coverage—whether or not you consider yourself a journalist.
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