News

Proximity Beyond Audiences Reimagines Performance Metric For TV

MediaPost.com: MediaDailyNews · last updated
The metric is poised to overtake audience targeting for TV to become one of the most effective performance strategies that advertisers tend to overlook, according to a joint report released today from Blockgraph and the 4As.
View full article

here today, more tomorrow

We’ve launched briefing.center with a focus on the press and media.

And we’ve added Citizen Cartwright, a daily quick-read news summary by veteran Washington journalist Linda Cartwright. We’ve also created a new voting rights knowledge center for Citizen Cartwright subscribers. (You can sign up for a dedicated morning email at citizencartwright.com.)

You can sign up here for full access to press and media and Citizen Cartwright on briefing.center.

You can use briefing.center as the center of your information management, or just one of your tools. We’re happy to discuss your information needs.

Sign up