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A profile of WPP CEO Cindy Rose as she works to untangle the ad holding company's unwieldy operating structure while new AI capabilities change the business (Suzanne Vranica/Wall Street Journal)

Mediagazer · last updated

Suzanne Vranica / Wall Street Journal:
A profile of WPP CEO Cindy Rose as she works to untangle the ad holding company’s unwieldy operating structure while new AI capabilities change the business  —  Cindy Rose is trying to pivot WPP toward an AI-driven future while cutting costs, ending internal rivalries and destigmatizing risk-taking failure

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