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Prime Video’s use of AI, Next Gen Stats on NFL games is helping viewers understand the game better

The Associated Press · Joe Reedy · last updated

The Los Angeles Rams defense appeared to be content to drop back in coverage and prevent San Francisco’s Brock Purdy from completing a Hail Mary on the final play of their Thursday night game on Dec. 12. The broadcast on Amazon Prime Video saw it differently, though.

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On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.

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