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Press shift: how the rightwing media are pivoting to Reform

Media | The Guardian · Michael Savage Media editor · last updated

Regardless of whether a major paper backs Nigel Farage at the next election, the Tories could by then already be badly damaged

As the 2015 election hove into view, one of Nigel Farage’s team was frustrated. Ukip, the party Farage then led, had only recently caused what was widely regarded as a political earthquake by winning the European parliament elections.

The Daily Mail seemed to agree with everything Farage was saying, most notably his condemnation of the number of Romanians and Bulgarians coming to Britain. Why then, Farage’s adviser asked a senior Daily Mail journalist, would the paper not endorse Ukip?

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