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Poynter’s logo almost looked very different. Here’s how we landed on the dot.
On the occasion of Poynter’s 50th anniversary, I am pleased to reveal, for the first time ever, the secret history of the institute’s enduring logo.
When Nelson Poynter created a nonprofit school to inherit his newspaper, the St. Petersburg Times, he named it the Modern Media Institute. That was a pretty good name and an even better abbreviation: MMI. On a T-shirt, a newsroom wag created a funny logo: Two em dashes followed by an eyeball. MMI.
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