As Political Ad Spending Skyrockets, Broadcast TV Remains King
Even though marketers have increasingly shifted their dollars to other media, local stations are reaping a bonanza during these midterm elections. Nowhere is this is more evident than in Texas.
Related Knowledge Center: Democracy and politics
News organizations are scrambling to find a coverage approach that adequately informs the American public about the country’s slide from democracy to authoritarian rule.
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.