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A podcast industry taskforce, including Spotify, SiriusXM, and YouTube, has been meeting since 2025 to define what a podcast is and share info on ad measurement (Caitlin Huston/The Hollywood Reporter)

Mediagazer · last updated

Caitlin Huston / The Hollywood Reporter:
A podcast industry taskforce, including Spotify, SiriusXM, and YouTube, has been meeting since 2025 to define what a podcast is and share info on ad measurement  —  Without a set definition “advertisers are deciding whose budget this is to come out of, there’s oftentimes a tug of war …

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