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Platform Debuts To Help SMBs Create, Launch Ad Campaigns In CTV, Social
Kargo, an advertising platform, has launched an agentic AI tool called Karlo that it says will help small businesses create and activate campaigns in the internet, CTV and social media from a sole system, Brand Innovators reports. Karlo provides Kargo’s performance and audience data with the firm’s contextual signals. This powers AI agents that can perform most of the functions, including planning, buying and creative, needed to launch campaigns, via natural language prompts.