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Pitch deck: How Amazon is emerging as the proof layer for TV spend

Digiday · Krystal Scanlon · last updated

Amazon is becoming the easiest place to make TV spend defensible inside organizations and is emerging as the proof layer for television — not necessarily the default buying layer.

Amazon’s pitch to advertisers goes beyond just inventory, positioning itself as the “first-stop shop” for planning, buying, optimizing and measuring TV, while marketing authenticated, logged-in household reach as the new TV currency, as seen in a recent pitch deck shared with Digiday.

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