Piers Morgan warns rise of YouTube is a ‘wake-up moment’ for traditional media
Presenter is expanding his own business on the platform and likens change to when vinyl music went digital
The media world is undergoing a “sea change” in which some traditional titles disappear, Piers Morgan has predicted, as he said some YouTube channels would soon have as much power as traditional network television.
The presenter and former newspaper editor, who is holding funding talks to expand his YouTube business, predicted more established media figures would soon follow him to the increasingly influential streaming service as audience habits continue to shift.
Continue reading…Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.