Perplexity Strikes Fact-Check Marketing Deal With Daily Wire Podcast
AI search startup Perplexity has struck an unusual marketing partnership with The Daily Wire’s The Ben Shapiro Show. Instead of the podcast promoting Perplexity in a typical ad read by the host, Shapiro will use Perplexity to fact check and add context during a segment on his show, Adweek …
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Related Knowledge Center: Fact-checking and its detractors
Fact-checking has become a familiar tool for political reporters to hold office-holders and candidates accountable. But critics ask if fact-checkers sometimes miss the forest for the trees, and if the practice often struggles with false equivalency the way conventional political coverage does.