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Perplexity says it has no plans to further pursue advertising, which it introduced in 2024, phasing out ads late last year over fears it would erode user trust (Cristina Criddle/Financial Times)

Mediagazer · last updated

Cristina Criddle / Financial Times:
Perplexity says it has no plans to further pursue advertising, which it introduced in 2024, phasing out ads late last year over fears it would erode user trust  —  Leading start-ups have recently embraced sponsors as they search for revenue  —  AI start-up Perplexity has abandoned advertising …