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People Want Ads That Make Them Laugh, Research Shows

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People Want Ads That Make Them Laugh, Research Shows - NewsLab

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The 2024 Cannes Lions International Festival of Creativity has a new category: humor. “Work entered into this category should use wit and satire to provide amusement and create memorable, laughter-inducing connections with audiences,” Cannes Lions noted in a statement. Data shows there’s good reason behind adding a humor category. More than purpose, surprise or novelty,…

Read more here: https://www.adweek.com/creativity/people-want-funny-ads-cannes-lions-hu…

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