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Paramount signs a deal with Professional Bull Riders to make Paramount+ the primary streamer for the PBR Unleash the Beast tour, after a similar deal with UFC (Todd Spangler/Variety)

Mediagazer · last updated

Todd Spangler / Variety:
Paramount signs a deal with Professional Bull Riders to make Paramount+ the primary streamer for the PBR Unleash the Beast tour, after a similar deal with UFC  —  Paramount and TKO Group’s Professional Bull Riders set a new five-year media rights agreement that will make Paramount …

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