Over 450 climate scientists say advertising industry must end ‘complicity’ in climate crisis

And even in more recent years, PR firms have helped create front groups and astroturf organizations on behalf of Big Oil. However, studies, including from the gas industry, show it is expensive and impractical at a large scale. Activists say there is little reason to think renewable natural gas is anything other than another gas industry attempt to promote a false solution. “We climate scientists have been trying to raise the climate crisis alarm for decades, but we’ve been drowned out by these fossil fuel industry-funded PR campaigns,” said climate scientist Michael Mann. Adweek ran a telling headline: “After a 60-Day Review of Its Roster, Edelman Is Sticking With Polluters—For Now.”In their letter, the more than 450 climate scientists called on the PR industry to end its role in obstructing climate action.