OpenAI’s Sora Makes Disinformation Extremely Easy and Extremely Real
In its first three days, users of a new app from OpenAI deployed artificial intelligence to create strikingly realistic videos of ballot fraud, immigration arrests, protests, crimes and attacks on city streets — none of which took place.
The app, called Sora, requires just a text prompt to create almost any footage a user can dream up. Users can also upload images of themselves, allowing their likeness and voice to become incorporated into imaginary scenes. The app can integrate certain fictional characters, company logos and even deceased celebrities.
Sora — as well as Google’s Veo 3 and other tools like it — could become increasingly fertile breeding grounds for disinformation and abuse, experts said. While worries about A.I.’s ability to enable misleading content and outright fabrications have risen steadily in recent years, Sora’s advances underscore just how much easier such content is to produce, and how much more convincing it is.
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