News
OpenAI Signs Deals With Magnite, Pubmatic To Further ChatGPT Ad Buys
OpenAI has teamed up with Magnite and Pubmatic to help advertisers buy ChatGPT ad placements via ad-tech platforms, Token Post reports. Advertisers can use each platform to submit bids, upload
their ads and set spending limits. The agreements will make it “easier for advertisers to buy and manage ChatGPT ads through tools they already use,” an OpenAI spokesperson said. The two
firms each run platforms that connect buyers with ad inventory.