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OpenAI promises more ‘granular control’ to copyright owners after Sora 2 generates videos of popular characters

Media | The Guardian · Josh Taylor Technology reporter · last updated

Company behind the AI video app says it will work with rights holders to ‘block characters from Sora at their request’

OpenAI is promising to give copyright holders “more granular control” over character generation after its new app Sora 2 produced a flood of videos that depicted copyrighted characters.

Sora 2, a video generator powered by artificial intelligence, was launched last week on an invite-only basis. The app allows users to generate short videos based on a text prompt. The Guardian’s review of the feed of AI-generated videos last week showed copyrighted characters from shows such as SpongeBob SquarePants, South Park, Pokémon and Rick and Morty.

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