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Online Retailers Roll the Dice on Trump’s China Tariffs

The Information · Theo Wayt · last updated

Andy Gossett, the owner of surfing accessories and apparel brand Cor Surf, is planning an unusual strategy this holiday season: dialing back on discounts ahead of the key Black Friday and Cyber Monday shopping period.

Cor, which makes most of its products in China and sells on Amazon, its own site and through retailers, is trying to keep more inventory than normal on hand ahead of January, when President-elect Donald Trump takes office. Trump has promised to slap steep tariffs of 60% or more on all China-made imports, and Cor is betting that storing up inventory now will allow it to stave off price hikes for a few months.

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