News

Online misinformation putting women off contraceptive pill, study finds

Digital media | The Guardian · Denis Campbell and Sinéad Campbell · last updated

Researchers say social media myths drive ‘nocebo effect’ of side-effects that are real but psychological in origin

Social media misinformation about the contraceptive pill is encouraging women to view it so negatively that many give it up, a study has found.

Researchers have identified myths spread on TikTok and other social media platforms as a key driver of users suffering side-effects that are real but psychological in origin. It is called the “nocebo effect”, the opposite of the better-known placebo effect.

An expectation at the outset that the pill will be harmful.

Low confidence in how medicines are developed.

A belief that medicines are overused and harmful.

A belief that they are sensitive to medicines.

Continue reading…

Related Knowledge Center: Information integrity

State of Play

In an increasingly fractured media landscape, truth has been a casualty in the public discussion. Coverage has been warped by the business needs of struggling news organizations, and a significant segment of the public relies on bad-faith outlets that are little more than propagandists. While fact-checking has become routine, some organizations are exploring other ways to combat the trends. And misinformation spewed by AI-driven chatbots has become more of a feature than simply a bug. 

Fact-checking and its detractors


More informationabout Information integrity

Related Knowledge Center: Social media

State of Play

Social media platforms are the source of news for millions of people — and they have a fraught and ever-shifting relationship with the enterprises that provide that news.

The TikTok ban | The Meta-FTC trial


More informationabout Social media