One year in: SEO lessons from publishers after Google’s AI Overviews
One year after the launch of Google’s generative AI search feature, AI Overviews, publishers are recalibrating.
One publisher is rethinking its SEO strategy, backing away from optimizing content for long-tail search queries. Another is reinvesting in exclusives, scoops and breaking news — prioritizing urgency over evergreen stories. A third is actively working to reduce its reliance on Google for traffic altogether.
These are just some of the ways publishers are shifting their strategies, having learned what’s working — and what isn’t — since the launch of Google’s AI Overviews.
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State of the business model | Copyright and intellectual property
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