One North Carolina company’s plan for keeping rooftop solar going

A longstanding federal tax credit for rooftop solar is about to expire, making it more expensive for homeowners to access cheap, clean energy — and sowing uncertainty for the companies that put photovoltaic panels up on roofs.

But a small Durham, North Carolina, company called EnerWealth Solutions sees a path forward — at least for the next two years. Its model is to buy rooftop solar panels with a tax credit still available to commercial entities and rent them to homeowners, passing along the savings.

It’s an approach that firms around the country can adopt as the beleaguered rooftop solar sector tries to weather the Trump administration’s assault on clean energy.

The leasing strategy could be particularly useful in places like North Carolina, where a robust solar industry has taken root but state policy support for home rooftop panels is waning. In early 2023, funding dried up for a popular rooftop solar rebate program run by Duke Energy, the state’s predominant electric utility. Later that year, Duke began lowering bill credits for customers who send their solar power back to the grid.

A sunny state of 11 million people, North Carolina is a leader on utility-scale solar but middling when it comes to residential solar adoption. Just over 55,000 homes are now equipped with rooftop panels, according to the U.S. Energy Information Administration, so the industry has ample room to grow.

“It’s so imperative that we’re opening every avenue to get these technologies into the hands of as many North Carolinians as possible,” said Matt Abele, executive director of the North Carolina Sustainable Energy Association, an advocacy group.

EnerWealth’s first residential leasing customer is one of the industry’s own. A certified public accountant and financial consultant for solar firms, Casey Gilley said installing an array on his Chapel Hill home is something of an unspoken requirement. ​“You can’t work in the business and not have solar,” he said. ​“Right?”

While his profession may not be entirely typical, Gilley is an average Tar Heel in other ways. He’s trying to do his part to reduce pollution and save energy. He wants to guard against coming electricity-rate increases. And forking over a down payment on a full-price solar array for his family of five was a no-go.

Plenty of people EnerWealth aims to serve fit that profile, says Brian Liechti, director of solar leasing. That’s why, until the end of 2027, when companies like his can no longer access the tax credit, the goal is simple: ​“Make hay and electrons while the sun shines,” he said.

Silver linings for an embattled industry

Veterans of the solar industry say they’re used to the ebb and flow of policies designed to encourage homeowners to go solar. But there’s no doubt that they’ve had an especially hard year.

Most crushing was the passage of the One Big Beautiful Bill Act by President Donald Trump and the Republican-controlled Congress in July. The law eliminates the 30% tax credit for home solar at the end of this year, nearly a decade sooner than it was previously set to expire. The change is pushing sales to new heights, but a crash is expected once the incentive is gone in 2026.

The White House also clawed back $7 billion in grants intended to help low-income households go solar, including a $156 million initiative projected to benefit 12,000 families across North Carolina. The state’s Attorney General Jeff Jackson is among 23 attorneys general around the country suing the Trump administration for terminating the program, calling the move illegal.

The policy whiplash comes amid a difficult macroeconomic environment for rooftop solar. High interest rates and inflation have lingered for years, dampening interest in the sector among those without the cash to buy a solar array outright.

Despite these woes, North Carolina installers see a few bright spots.

For one, a Duke trial program called PowerPair, in which customers receive a rebate of up to $9,000 for investing in a battery along with a solar array, has seen thousands of enrollees since its launch in the spring of last year. The pilot has reached its limit in the company’s eastern and far western territory but still has room in the central part of the state.