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Omnicom Unveils Acxiom-Infused Omni Platform At CES

MediaPost.com: MediaDailyNews · last updated
As CEO John Wren noted during an earnings call a few months ago, a key part of the updated version integrates IPG’s cloud-based Acxiom identity solution called Real ID (providing 2.6 billion verified global identities, according to the company) and a robust layer of agentic and generative artificial intelligence.
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