Omnicom Media and Netflix strike a partnership that uses Acxiom audience data and Netflix' AI-powered Ads Suite to enable more relevant ads in shows (Michael Bürgi/Digiday)
Michael Bürgi / Digiday:
Omnicom Media and Netflix strike a partnership that uses Acxiom audience data and Netflix’ AI-powered Ads Suite to enable more relevant ads in shows — Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →