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Omnicom Media and Netflix strike a partnership that uses Acxiom audience data and Netflix' AI-powered Ads Suite to enable more relevant ads in shows (Michael Bürgi/Digiday)

Mediagazer · last updated

Michael Bürgi / Digiday:
Omnicom Media and Netflix strike a partnership that uses Acxiom audience data and Netflix’ AI-powered Ads Suite to enable more relevant ads in shows  —  Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity.  More from the series →