Omnicom to Buy Interpublic For $12.5 Billion in Stock
Omnicom is acquiring Interpublic Group for stock currently valued at around $12.4 billion, the companies announced today. The deal, the most significant merger in the ad agency sector in more than a decade, suggests the ad industry feels the need for greater scale so it can better compete with …
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.