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Omnicom to Buy Interpublic For $12.5 Billion in Stock

The Information · Catherine Perloff · last updated

Omnicom is acquiring Interpublic Group for stock currently valued at around $12.4 billion, the companies announced today. The deal, the most significant merger in the ad agency sector in more than a decade, suggests the ad industry feels the need for greater scale so it can better compete with …

Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

Artificial intelligence


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