Omnicom and Interpublic to Merge, Creating Ad Agency Giant

NYT - Media · Erin Griffith · last updated December 9, 2024 – 3:18 AM

If they combine, Omnicom and Interpublic would become the largest advertising company in the world.

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The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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