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Old Traffic Ad Model Declared Dead At Cannes
The traffic-referral model that drove digital advertising was laid to rest last week at the Cannes Lions International Festival of Creativity in France, The New York Times reports. The focus shifted from how to win human attention to how to influence an AI model. “These are tectonic shifts,” said Shiv Singh, who runs the organization AI Trailblazers. “The way discoverability is changing is like an earthquake nobody expected.”